Social signals are telling signs that give information about social discourse either directly or indirectly. They can be expressed through a myriad of behavioural marks that do not involve the spoken sound. Social signals for that matter are thought of as the tangible, computer recognizable testimony of the social behaviour highlighted there above. In our view though, it is the topic social signal processing is addressing. Social signal processing is trying to bridge the still wide social wisdom gap between computers and human folk.
Social signals come out as important but such significance to brands can only be beneficial if websites social signals are improved. Improving a website’s social signals takes two forms; onsite and offsite. Onsite improvements can be done by including share buttons i.e. like, bookmark, and tweet etc. and creating connect buttons i.e. follow us on twitter or like our Facebook page while offsite improvements can be done by creating a Facebook page, having a vibrant twitter account and having the good old guest blog posting slot among many others.
Importance of Social Signals
- Increased incoming links sourced from social signals can really improve brand recognition. It does not end there; in fact even the online product of an entity stands to gain from the traffic generated by the social signals. Think of it this way: If you can be traced, then you most definitely can be linked.
- The world is getting ever more social, a lot that is happening today occurs over the social media and even parenting now is more Google+, Facebook, Flickr, etc. It is becoming clear that with this generation aging, a good proportion of its population will spend more time and transact more business in the social media channels. This will likely cause an escalation in the use of social signals.
- Social signals help develop trust in brands. You are more likely to trust a brand or website suggested by a friend than say, a search engine. This is where websites boast of a strong social presence stand to make a kill; most of the referrals from these sites and the strong social connections are viewed to be the key business driver in the future.
- There is a shift by marketing experts advising their clients to give more attention to their search strategies; of course this comes after witnessing first-hand the ballooning of entities using social media as a ranking device. The shift is getting even more impetus with analysis of the importance of social signals showing an increased correlation between organic rankings and social signals.
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